Privacy Policy

Alleppey Green Tourism Private Limited

Last Updated: February 4, 2026

#1

Introduction

Alleppey Green Tourism Private Limited (“Alleppey Green Tourism”, “we”, “us”, “our”) is a tourism services provider offering houseboat experiences, kayaking, shikara rides, canoeing, speedboat services, and related travel activity packages in Alappuzha, Kerala, India. We are committed to safeguarding the privacy and security of the personal information of individuals who interact with our services.

This Privacy Policy describes how Alleppey Green Tourism collects, uses, processes, stores, and discloses personal information when you visit our website, communicate with us, make reservations, participate in our services, or interact with us through any medium, including WhatsApp, phone, email, or online booking platforms.

Responsible Entity:

Alleppey Green Tourism Private Limited
398E Panavelil Building, Near HMC Church, Finishing Point Road, Alappuzha, Kerala - 688013
Email: hello@alleppeygt.com
Phone/WhatsApp: +91 9995772575, +91 9995672575

#2

Information We Collect

2.1 Information You Provide Directly

You may provide personal information when you make a booking, contact us, or request support. This includes:

  • Full Name
  • Phone Number
  • Email Address
  • Booking Details
  • Payment Info (No card numbers stored)
  • Messages & Instructions

2.2 Information Automatically Collected

When you visit our website or use our services, we automatically collect:

Technical Information:

  • • IP address and approximate geographic location (city, state, country)
  • • Device type, operating system, browser type and version
  • • Screen resolution and device identifiers
  • • Referring website/source of visit

Behavioral Data:

  • • Pages viewed and time spent on each page
  • • Click patterns and navigation paths
  • • Search queries and filters used
  • • Booking funnel progression (viewed → selected → checkout → purchase)
  • • Conversion events (form submissions, bookings, payments)

Marketing Attribution:

  • • Campaign source (Google Ads, Facebook Ads, email, organic search)
  • • UTM parameters and referral data
  • • Ad interaction data (clicks, impressions)

This data is collected via server logs, Google Analytics 4, Meta Pixel, first-party cookies, and third-party analytics tools.

2.3 Information from Third Parties

We may receive info from OTAs, payment processors, social media, and advertising partners.

2.4 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing behavior and improve your experience.

Types of Tracking We Use:

Essential Cookies

Session management, authentication, shopping cart functionality, security and fraud prevention

Analytics Cookies

Google Analytics 4 (GA4) - Tracks page views, user behavior, and conversion events

Collects: Device type, browser, location (city/country), pages visited, time spent

Advertising & Marketing Pixels

Meta Pixel (Facebook/Instagram) - Tracks conversions and enables retargeting

Collects: Page views, button clicks, booking initiations, purchases

Used for: Custom audiences, lookalike audiences, conversion optimization

Performance Cookies

Vercel Analytics (site performance), AWS CloudFront (content delivery optimization)

Third-Party Data Sharing:

When you visit our site, the following third parties may receive your data:

Your Choices:

#3

How We Use Information

Service Delivery

To manage bookings, deliver services, send confirmations, and provide customer support.

Safety & Compliance

To verify details, prevent fraud, ensure safety, and comply with legal regulations.

Marketing

To send offers and updates (with consent), and improve advertising relevance.

#4

Sharing & Disclosure

We do not sell or rent personal information. We only share data when necessary:

Service Providers

Shared with trusted third parties for payment processing, hosting, analytics, and support. They are contractually obligated to protect your data.

Legal Compliance

Disclosed to authorities if required by law, to prevent fraud, or to protect rights and safety.

Business Transfers

In case of mergers or sales, data may be transferred to successor entities.

#5

Your Rights

Depending on applicable law, you may have rights regarding your personal data:

For All Users:

  • Access to your personal information
  • Request correction of inaccurate data
  • Request deletion (where legally permissible)
  • Withdraw consent for marketing communications
  • Object to automated decision-making

For EU Residents (GDPR):

  • • Right to data portability
  • • Right to restrict processing
  • • Right to lodge a complaint with your local Data Protection Authority

For California Residents (CCPA):

  • • Right to know what data is collected
  • • Right to opt-out of sale (we do not sell data)
  • • Right to non-discrimination for exercising rights

To Exercise Your Rights:

Email hello@alleppeygt.com with "Privacy Request" in the subject line.

#6

International Transfers & Data Retention

International Data Transfers

Your data may be transferred to and processed in:

  • • India (primary data center)
  • • United States (Google, Meta, AWS, Vercel servers)
  • • European Union (CDN nodes)

We ensure appropriate safeguards through Standard Contractual Clauses (SCCs), Data Processing Agreements (DPAs) with all vendors, and compliance with GDPR for EU visitors.

Data Retention

We retain your personal information only as long as necessary:

  • •Booking Data: 7 years (for tax and legal compliance)
  • •Analytics Data: 26 months (Google Analytics default)
  • •Marketing Data: Until you opt-out or 2 years of inactivity
  • •Cookies: Session cookies expire when you close your browser; persistent cookies last up to 2 years
  • •Inactive Accounts: Deleted after 3 years of no activity

You may request earlier deletion by contacting us at hello@alleppeygt.com.

#7

Security

We use administrative, technical, and physical safeguards (encryption, access controls, secure gateways) to protect your data. However, no system is completely immune to risks.

#8

Third-Party Services & Data Sharing

We integrate with the following third-party services that may collect your data:

Analytics & Performance:

  • • Google Analytics 4 - Tracks user behavior and conversions
  • • Vercel Analytics - Monitors site performance

Advertising & Retargeting:

  • • Meta Pixel (Facebook/Instagram) - Enables ad targeting and conversion tracking
  • • Google Ads - Conversion tracking and remarketing

Payment Processing:

  • • Razorpay - Processes payments securely (PCI-DSS compliant)

Communication:

  • • Resend - Email delivery service
  • • WhatsApp Business API - Customer support

Infrastructure:

  • • AWS S3 - File storage
  • • Neon Database - Data hosting
  • • Vercel - Website hosting

Each service has its own privacy policy. We are not responsible for their data practices.

#9

Changes to Policy

We may update this policy periodically. The "Last Updated" date will reflect the latest revision. Material changes may be notified via email.

#10

Contact Us

Get in Touch

For any privacy-related questions or requests, please contact us.

hello@alleppeygt.com
+91 9995772575+91 9995672575

Mailing Address

Alleppey Green Tourism
398E, Pannavelil Building
398E Panavelil Building, Near HMC Church
Alleppey - 688013